Creative Director

The future of agency creative? It’s Super Proper. 

The role of advertising creative in the age of AI is going through a period of radical transformation. We’re looking for a candidate who can embrace that change with optimism, expertise and energy to deliver bold and industry-shaking output. 

You will be Super Proper’s first senior creative lead and report directly into the MD & leadership teams. At your disposal is a 20 person digital studio - design, video, photography, motion graphics, editing and more - with social & content strategists baked in and a performance media team ready to make your ideas scale online. All of the tools to deliver great work are in place; we have the team, IRL studio space at The Combine, and are one division under the Tadiem group with household global, US and Canadian client partners and talent to use across the building. You will have proven success in delivering cutting edge content in today’s online world; social, digital, shareable campaign ideas and may have had success capturing attention in PR and earned media. You embrace non-traditional ways of working; you will be as much a maker as a leader, and are an active user of creative AI tools in market, whether for concepting, your internal workflows or delivering your ideas through GenAI and video into the world. You will encourage the studio towards latest visual trends; think in reels, carousels, TikToks and YouTube vids; and most importantly, you know how to scale your ideas both up and down, from in-house studio work to managing creators, external crews and freelancers to deliver the best output possible. 

You will be comfortable pitching to clients, proactively putting forward ideas that get us on the map, and demonstrate a passion to step beyond industry ‘norms’ to break with convention and create output that puts us on the map.

What you’ll do

• Own the creative output across our studio: oversee existing projects to deliver the highest possible standard and help pitch and win new projects that will flex our creative muscle.
• Craft and shape the talent already in our team: help coach and mentor our in-house talent towards the best work possible across studio production (shoots and digital output), creative presentations, and improve creative thinking across content strategy and performance media.
• Set the vision and momentum for the Super Proper creative effort: solving challenges in real time, managing products, keep the momentum going and direct & jump in whenever needed.
• Represent Super Proper in client projects: confidently visualise and present your ideas, and collaborate with teams large or small to bring them to life collaboratively.
• Work with senior teams to deliver breakthrough proactive creative campaigns for Super Proper: at least one ‘action’ or campaign per year that breaks into feeds, industry commentary and gets talent interested to join us - it will prove Super Proper’s radical optimism for the future of our space.
• Celebrate and embrace AI workflows: learn and integrate new skills including genAI video and image; AI voiceovers; music production and more. Be a figurehead in Super Proper and across divisions for adoption of new practices. 

What you bring

• 5+ years concepting and creating digital-first content in an agency, brand, in-house studio or proven success in your own venture.
• Self-starter mentality and zero ego creative: you’re proactively chasing the next brief, jump into projects to improve the output, and you understand our route to fame is through the team.
• Fluency in and/or demonstrable interest in using the latest industry tools for digital design and craft; Adobe suite, Figma, Premiere Pro, GenAI incl. Open AI & Gemini, Midjourney and more.
• Have a proven eye for thumb-stopping visuals and care for what’s being crafted in the online world. Trends are changing every day: you’re already on them and figuring out what’s next.
• Data curiosity: you understand that in a world of algorithms our feedback loop only makes the creative effort stronger.