SEO & AEO Keyword Research

Words matter. Keywords matter even more. Especially if you want Google to rank your site. But forward thinking teams need to go one step further than yesterday’s best-practice; in the AI-powered online experience you need to learn how to write to get featured in answers on ChatGPT, Claude, Perplexity and even Google’s AI overviews. 

Enter our SEO + AEO Keyword research sprints. Designed to find opportunities that connect customer intent with your expertise and market positioning, with a mix of both functional data crunching and human curiosity around what language powers answer engines today.

We identify keyword opportunities that balance search volume with conversion potential; focus on terms that indicate purchase readiness and decision-making stages; map keywords; research long-tail opportunities, seasonal trends, and more. It’s about being clear enough for traditional search engines to categorize, but natural enough for AI engines to confidently quote you as the best answer. Our research uncovers how to do both.