Character Control
Using GenAI to give greater versatility to a valued brand character
Giving Kenvue’s Benylin ‘Benny’ new life as a GenAI-controlled avatar
Benylin’s ‘Benny’ is a uniquely distinctive brand asset brought to life on packaging, advertising, but never with the agility and speed to allow his use in digital
We built a unique model to bring this brand character to life and give the team full control over producing a range of actions, scenarios and even props using text-to-image control vs. Having to make hundreds of manual tweaks.
We managed to bring quick-turn social thinking to Benylin in any aspect of design; Benny valentines, etc, and unlocked a huge production efficiency in the process.
Key Findings
2 days saved per design
52 different poses created
1 week sprint