Playful Production

Social engagement as fun as the brands we know and love.

As a global leader in play and entertainment Hasbro brands create joy and community with their products in households worldwide; our mission is to continue that spirit in feeds across Instagram and TikTok for Monopoly, Nerf and Hasbro Games.

We ran quick sprints at production-ready social playbooks which gave each brand channel a distinctive character and tone for our content to meet to best ignite audience reaction. Now done, our in-house studio produces monthly content for each brand both planned and reactive to trends, with small but nimble in-house production allowing us to span any product, on any platform, with speed and personality.

We’re delivering dozens of content ideas and productions weekly, hitting millions of views on breakthrough creative and community management replies, and most importantly - making sure that fans new and old delight in the brands they love wherever platforms allow.